McNally Jackson Books, New York's finest independent bookstore, was formerly part of the McNally Robinson family; Canada's largest chain of independent booksellers. When times change so do names and, therefore, so does branding. Owner, Sarah McNally wanted a new website for her SoHo storefront  that showcased the shop and cafe, the daily events, the staff's favorite book picks and a blog... So we built all of that and threw in a flash header for good measure.